When a company issues a press release to announce a sizable donation to a national charity, they are using ________ to generate goodwill and maintain a positive corporate image.
A) personal selling
B) sales promotion
C) public relations
D) direct and digital marketing
E) advertising

Question

Quizplus · Accepted Answer

The act of issuing a press release to announce a sizable donation to a national charity is an example of public relations. The goal of public relations is to maintain a positive corporate image by building a strong and positive relationship with the public. The donation is seen as a positive and selfless act by the company, generating goodwill and enhancing its reputation. Personal selling, sales promotion, direct and digital marketing, and advertising are more focused on generating immediate sales and revenue, rather than building long-term relationships with the public.

When a Company Issues a Press Release to Announce a Sizable