Because service quality depends on the quality of buyer-seller interaction during the service encounter, service marketers use ________ to train employees in the art of interacting with customers to satisfy their needs.
internal marketing
external marketing
service-profit marketing
service differentiation
service productivity

Question

Quizplus · Accepted Answer

The Answer of Because service quality depends on the quality of buyer-seller interaction during the service encounter, service marketers use ________ to train employees in the art of interacting with customers to satisfy their needs.
internal marketing
external marketing
service-profit marketing
service differentiation
service productivity

Because Service Quality Depends on the Quality of Buyer-Seller Interaction