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Service Providers Must Consider Four Special Service Characteristics When Designing

Question 98
Essay

Service providers must consider four special service characteristics when designing marketing programs.Which is the BEST description? service intangibility, service heterogeneity, service inseparability, service variability service inseparability, service heterogeneity, service intangibility, service variability service perishability, service heterogeneity, service inseparability, service variability service heterogeneity, service perishability, service inseparability, service intangibility service variability, service intangibility, service inseparability, service perishability

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Q 99
________ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. Service inseparability Service variability Service intangibility Service perishability Service heterogeneity
Q 100
________ means that services cannot be separated from their providers, whether the providers are people or machines. Service intangibility Service inseparability Service variability Service perishability Service heterogeneity
Q 101
Through ________, the service firm trains and motivates its customer-contact employees and supporting service people to work as a team to provide customer satisfaction. service inseparability service intangibility service variability internal marketing external marketing
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