Which of the following is most likely to be included in an executive's write up of a new-product idea to be presented to a new-product committee?
the proposed customer value proposition
the product image
the marketing strategy
the business analysis
the planned market rollout

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The Answer of Which of the following is most likely to be included in an executive's write up of a new-product idea to be presented to a new-product committee?
the proposed customer value proposition
the product image
the marketing strategy
the business analysis
the planned market rollout

Which of the Following Is Most Likely to Be Included