[Solved] In Target Marketing, the Issue Is Not Really Who Is

When competitors use differentiated or concentrated marketing, ________ marketing can be disastrous. differentiated undifferentiated concentrated customized localized

Target marketing sometimes generates controversy and concern.Issues usually involve the targeting of ________ consumers with ________ products. elderly; expensive young; appealing vulnerable; marketing vulnerable or disadvantaged; controversial or potentially harmful mass market; deceptive

It is considered socially irresponsible when the marketing of adult products spills over into the ________ segment. elderly child animal minority senior

From cereal and toys to fast food and fashion marketers have generated much controversy in recent years by their attempts to target ________. the elderly white-collar workers children multiple international markets suburban adults

Most attempts to target children and minority groups provide ________ to target customers. benefits education disadvantages harm expenses

Which group determines a product's position relative to competing products? manufacturers wholesalers retailers consumers suppliers

A product's position is based on important attributes as perceived by ________. suppliers competitors market conditions consumers managers

Which of the listed choices is a very important positioning task? identifying a set of possible competitive advantages upon which to build a position surveying frequent uses of the product selecting a specific positioning statement effectively selling the cheapest position to the market selecting the right competition

A company or store gains a(n) ________ by differentiating its products and delivering more value. competitive advantage positioning advantage cost advantage efficiency advantage synergy

A company or market offer can be differentiated along the lines of product, image, services, channels, or ________. prices nonprice factors people customer service location