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  1. Topics
  2. Business
  3. Marketing An Introduction
  4. Quiz 7: Segmentation, Targeting, and Positioning

In Target Marketing, the Issue Is Not Really Who Is

Question 64
Short Answer

In target marketing, the issue is not really who is targeted, but rather ________ and for ________. why; what how; what why; how long where; how long how; where

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Q 65
Which group determines a product's position relative to competing products? manufacturers wholesalers retailers consumers suppliers
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A product's position is based on important attributes as perceived by ________. suppliers competitors market conditions consumers managers
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Which of the listed choices is a very important positioning task? identifying a set of possible competitive advantages upon which to build a position surveying frequent uses of the product selecting a specific positioning statement effectively selling the cheapest position to the market selecting the right competition
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