Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?
postpurchase behaviour
attitude of others
cognitive dissonance
alternative evaluation
new product adoption

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The Answer of Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?
postpurchase behaviour
attitude of others
cognitive dissonance
alternative evaluation
new product adoption

Generally, the Consumer's Purchase Decision Will Be to Buy the Most