In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks.What type of public relations tool is UPS using?
buzz marketing
social networking
corporate identity materials
product publicity
public service materials

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The Answer of In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks.What type of public relations tool is UPS using?
buzz marketing
social networking
corporate identity materials
product publicity
public service materials

In an Attempt to Set the Company Apart from Its