One way to measure the ________ effects of advertising is to compare past sales with past advertising expenditures.
sales and profit
promotion and cost
communication
loyalty
interest and return
Correct Answer:
Verified
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Q74: Advertising programs _ from country to country.
usually
Q75: When nonprofit organizations need financial or volunteer
Q76: Logos, stationery, brochures, signs, business forms, business
Q78: Large companies might use _ to organize
Q79: For many years, _ have dominated the
Q80: When selecting media, the advertiser must decide
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