The media planner looks both at the total cost of using a medium and at the ________.
cost per thousand persons reached
cost of premium offers
cost of the magazine it is using
opportunity cost
continuity cost

Question

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The Answer of The media planner looks both at the total cost of using a medium and at the ________.
cost per thousand persons reached
cost of premium offers
cost of the magazine it is using
opportunity cost
continuity cost

The Media Planner Looks Both at the Total Cost of Using