Which of the following are some of the major steps in selecting advertising media?
deciding on reach, frequency, and impact, choosing among major media types
choosing among major media types, selecting target markets
selecting specific media vehicles, deciding on format elements
deciding on format elements, selecting target markets
deciding on format elements, deciding on timing

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The Answer of Which of the following are some of the major steps in selecting advertising media?
deciding on reach, frequency, and impact, choosing among major media types
choosing among major media types, selecting target markets
selecting specific media vehicles, deciding on format elements
deciding on format elements, selecting target markets
deciding on format elements, deciding on timing

Which of the Following Are Some of the Major Steps