________ is the set of benefits a company promises to deliver to its consumers to satisfy their needs.
A money-back guarantee
Low pricing
Good customer service
A value proposition
An attribute
Correct Answer:
Verified
Q20: Consumer research, product development, communication, distribution, pricing,
Q21: The _ concept holds that achieving organizational
Q22: "Build a better mousetrap and the world
Q23: The product concept says that a company
Q24: Which of the following reflects the marketing
Q26: When customers don't know what they want
Q27: Customer-driven marketing is most likely to work
Q28: An effective value proposition answers the question
Q29: Which of the following consumer products would
Q30: The set of marketing tools a firm
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