According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.
determine how to deliver superior value
build profitable relationships with customers
use customer relationship management to create full partnerships with key customers
understand the marketplace and customer needs and wants
construct key components of a marketing program

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The Answer of According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.
determine how to deliver superior value
build profitable relationships with customers
use customer relationship management to create full partnerships with key customers
understand the marketplace and customer needs and wants
construct key components of a marketing program

According to the Simple Five-Step Model of the Marketing Process