The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a(n)__________.
A)core benefit proposal
B)product protocol
C)marketing program
D)customer value
E)customer value proposition

Question

Quizplus · Accepted Answer

The term "customer value proposition" refers to the combination of benefits that an organization offers to customers in order to satisfy their needs and wants. These benefits can include things like quality, convenience, price, and service, among others. The customer value proposition is a key element of a company's marketing strategy, as it helps to differentiate the organization's offerings from those of its competitors and communicate its unique value to customers.

The Cluster of Benefits That an Organization Promises Customers to Satisfy