The element of the marketing mix that describes a means of getting the product to the consumer is known as
A)a product.
B)the price.
C)promotion.
D)the place or distribution.
E)transportation.

Question

Quizplus · Accepted Answer

The place or distribution aspect of the marketing mix refers to the process of getting the product from the manufacturer or seller to the consumer. This includes decisions on channels of distribution, logistics, inventory management, and retail locations. Therefore, option D is the correct answer. The other options are incorrect because a product refers to the goods or services being sold, the price refers to the cost of the product, and promotion refers to the methods used to communicate the benefits of the product to the target audience. Transportation is a part of the distribution process but is not the only aspect of it.

The Element of the Marketing Mix That Describes a Means