A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst.The refrigerator offers the teenagers many alternatives-soft drinks,fruit drinks,sport drinks,and bottles of Sunny Delight drink.The ad,which shows the teens happily selecting Sunny Delight over all the other beverages,appeals to the consumers' __________ for liquid refreshment to quench their thirst and attempts to shape their __________ for the advertised product.
A) needs; wants
B) wants; needs
C) wants; cravings
D) cravings; needs
E) needs; preferences
Correct Answer:
Verified
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