For marketing to occur,there must be two or more parties with unsatisfied needs.Dr.Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be
A)people who are nostalgic about childhood summers.
B)people with a desire for a beverage other than soda or water.
C)product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
D)a local distributor of alcoholic beverages.
E)a nutritionist promoting the benefits of fresh fruit in people's diets.

Question

Quizplus · Accepted Answer

The first party with unsatisfied needs is the consumers who desire a beverage other than soda or water. The second party needed for marketing to occur would be a provider of Country Time lemonade, in this case, Dr. Pepper Snapple Group, who can offer the product to meet the consumers' needs. Choice A may be a factor in creating a target market, but it is not necessary for marketing to occur. Choices C, D, and E are not relevant to the scenario.

For Marketing to Occur,there Must Be Two or More Parties