The American Red Cross created a series of advertisements to encourage people to donate blood.After viewing an ad,Amanda went to the local Red Cross office and donated a pint of her blood.Amanda returned home feeling happy that she had performed a good deed.Was this an exchange in a marketing sense?
A)Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity.
B)Yes,because the donated blood was exchanged for a feeling of satisfaction.
C)No,because the Red Cross is nonprofit organization.
D)No,because no money changed hands.
E)No,because the Red Cross,a service organization,did not provide Amanda with a product.

Question

Quizplus · Accepted Answer

In a marketing sense, an exchange occurs when something of value is given and received. Amanda donated blood and received a feeling of satisfaction in return, which constitutes an exchange.

The American Red Cross Created a Series of Advertisements to Encourage