The market segmentation strategy known as frequency marketing focuses on
A)trial.
B)the average number of times a person in the target audience is exposed to an advertisement.
C)usage rate.
D)consumption incidence.
E)turnover.

Question

Quizplus · Accepted Answer

Frequency marketing focuses on usage rate, which involves targeting customers who make frequent purchases or use a particular product or service regularly. This strategy aims to increase customer loyalty and retention by offering incentives for repeat purchases or usage.

The Market Segmentation Strategy Known as Frequency Marketing Focuses on