You can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50.Or,you can buy a Hallmark card from its new $0.99 line of greeting cards that is not quite as nice in terms of quality materials,but just as sentimental,that are sold at Barnes and Noble bookstores.This is an example of
A)mass customization.
B)organizational synergy.
C)one product and multiple market segments.
D)price discrimination.
E)a "Tiffany/Walmart" strategy.

Question

Quizplus · Accepted Answer

This scenario illustrates a "Tiffany/Walmart" strategy, where a company offers products at different price points to cater to different market segments, similar to how Tiffany targets high-end consumers and Walmart targets budget-conscious consumers.

You Can Go to Your Nearest Hallmark Card Store and Buy