The stage of the new-product process that positions and launches a new product in full-scale production and sales refers to __________.
A)marketing program execution
B)disbursement
C)launch
D)commercialization
E)final distribution

Question

Quizplus · Accepted Answer

Commercialization is the stage of the new-product process that involves positioning and launching a new product into full-scale production and sales. It includes marketing activities and distribution of the product to the target audience.

The Stage of the New-Product Process That Positions and Launches