All of the following are roles that brand managers assume when using social media to produce sales and profits for their offerings or brands EXCEPT: A)defines the characteristics of the one or more market segments she wants to reach. B)buy placement on a specific section on a Facebook site. C)composes title and copy for the ad. D)decides on the images (photos and videos)used to promote the brand. E)specifies the web address(es)to which its ad should link based on the brand's social media marketing goals.

Question

Quizplus · Accepted Answer

Brand managers do not buy placement on a specific section on a Facebook site. This is typically handled by the social media platform's advertising algorithms. The other options (A, C, D, and E) are all roles that brand managers assume when using social media to produce sales and profits for their offerings or brands.

All of the Following Are Roles That Brand Managers Assume