The two guidelines on marketing and promoting a brand using YouTube include: (1)create a branded channel rich in key words to improve the odds of the video showing up in user searches and (2)__________.
A)use an expert to inform the audience about product features and benefits
B)tie the product to a current political or news event
C)target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits
D)include humorous content to attract as many viewers as possible
E)limit the video to one minute or less,the same as a TV or radio ad time limit

Question

Quizplus · Accepted Answer

Targeting viewers using YouTube's insights and analytics research is important to understand who the audience is and what key words are driving user visits. This will help in tailoring the content and keywords to improve the video's chances of showing up in user searches. The other options, such as using an expert, tying the product to a current event, including humor, or limiting the video length, may not always be relevant or effective for every brand or product.

The Two Guidelines on Marketing and Promoting a Brand Using