Question 1

In terms of website design and the online customer experience,commerce refers to
A)business-to-business only transactions made between a purchasing manager's website and websites from its suppliers.
B)Internet-based networks that permit communication between a company and its suppliers,distributors,and other partners.
C)websites specifically designed for electronic funds transfer with banks and other institutions such as PayPal.
D)the application of information and communication technologies in support of the firm's entire business activities.
E)the website's ability to conduct sales transactions for products and services.

Accepted Answer

Commerce, in terms of website design and the online customer experience, refers to the website's ability to conduct sales transactions for products and services. This includes all aspects of the transaction process such as product presentation, shopping cart functionality, payment options, and shipping methods.

Question 2

A virtual __________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.
A)village
B)community
C)district
D)area
E)population

Accepted Answer

A virtual community is a group of individuals who interact through user-to-user communications hosted by a company with the goal of enhancing customer experience and building relationships between buyers and sellers.

Question 3

The home page for TheKnot.com,a website for locating everything needed for a wedding.The site contains several links to other websites that an engaged couple might need,including a travel agency,a linen store,a wedding gown retailer,and several other links.TheKnot.com is a good example of a website that incorporates the __________ design element.
A)convenience
B)connection
C)control
D)community
E)communication

Accepted Answer

The answer of The home page for TheKnot.com,a website for...

Question 4

The amount of time per month that visitors spend on a company's website is referred to as
A)visiting time.
B)stickiness.
C)staying power.
D)browsing time.
E)connectiveness.

Accepted Answer

The term "stickiness" refers to the amount of time that visitors spend on a company's website. This metric is important because the longer visitors stay on the website, the more likely they are to engage with the content and convert into customers.

Question 5

Some websites enable a user to talk directly with a customer representative using an "online chat" service while shopping on the site.This is an example of the __________ website design element.
A)convenience
B)connection
C)control
D)community
E)communication

Accepted Answer

Online chat services facilitate direct interaction between users and customer representatives, exemplifying the communication element of website design.

Question 6

A visitor to WWE.com will notice that all of the information contained within the website-there are no links to other websites.The website provides frequently updated information on WWE wrestlers,matches,and licensed merchandise on a starry black background.The WWE.com website is lacking __________,a website design element that influences customer experience.
A)context
B)communication
C)commerce
D)connection
E)content

Accepted Answer

The website is lacking connection, as it does not provide links to other websites, which can influence the customer experience by offering additional resources or information.

Question 7

Automobile dealerships have invested significant time,effort,and money in their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and __________-the amount of time per month that visitors spend on their websites.
A)stickiness
B)glueyness
C)gumminess
D)adhesiveness
E)connectiveness

Accepted Answer

"Stickiness" is a common term used in website analytics to refer to the amount of time visitors spend on a website. It indicates how engaging and interesting the website is to visitors, and is often used as a metric to evaluate website performance.

Question 8

In terms of website design and the online customer experience,community refers to
A)an information system where anyone can post content depending upon his or her level of self-disclosure.
B)websites that allow people to congregate in online chat rooms to exchange views on topics of common interest.
C)a social network of individuals who interact through specific media,potentially crossing geographical and political boundaries,in order to pursue mutual interests or goals.
D)user-to-user communications hosted by a company to enhance customer experience and build favorable buyer-seller relationships.
E)a customer's network of family,friends,acquaintances,and co-workers with whom he or she communicates on regular basis.

Accepted Answer

The answer of In terms of website design and the...

Question 9

To gauge stickiness,companies use the following formula:
A)Average Time Spent per Unique Hourly visitor (minutes)= (Average Visits per Unique Hourly Visitor)× (Average Time Spent per Visit (minutes).
B)Average Time Spent per Unique Daily visitor (minutes)= (Average Visits per Unique Daily Visitor)× (Average Time Spent per Visit (minutes).
C)Average Time Spent per Unique Weekly visitor (minutes)= (Average Visits per Unique Weekly Visitor)× (Average Time Spent per Visit (minutes).
D)Average Time Spent per Unique Yearly visitor (minutes)= (Average Visits per Unique Yearly Visitor)× (Average Time Spent per Visit (minutes).
E)Average Time Spent per Unique Monthly visitor (minutes)= (Average Visits per Unique Monthly Visitor)× (Average Time Spent per Visit (minutes).

Accepted Answer

Average Time Spent per Unique Monthly visitor (minutes) combines both frequency and duration of visits, providing a more comprehensive measure of stickiness compared to the other options. It takes into account the fact that not all visitors will come daily or weekly but instead may visit once a month.

Question 10

When Andrea visited www.disneystore.com,she looked at several different classic Winnie the Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart.She next went to checkout where she confirmed that she wanted to buy the two stuffed animals,typed in her address,and concluded the transaction by providing her credit card information.In terms of customer experience,this example describes the __________ website design element.
A)context
B)community
C)content
D)commerce
E)connection

Accepted Answer

The element being described is commerce, as Andrea is engaging in the transactional aspect of the website by purchasing the items and providing her credit card information.

Question 11

In terms of the online customer experience,connection is defined as the
A)the network of formal linkages between a company's website and other sites.
B)the text,pictures,sound,and videos that the website contains which appeal directly to the consumer.
C)the website's capabilities to enable commercial transactions through credit,debit,or transfer payments (PayPal,etc.).
D)the speed and ease with which a customer can move between pages on a website.
E)the website's ability to tailor itself to different users or to allow users to personalize the site.

Accepted Answer

Connection in the context of online customer experience refers to the network of formal linkages between a company's website and other sites.

Question 12

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book or browse related titles that was reviewed.NYTimes.com effectively uses the __________ website design element.
A)convenience
B)control
C)connection
D)community
E)communication

Accepted Answer

The answer of Users of NYTimes.com can peruse the book...

Question 13

Links that are embedded in the website,appear as highlighted words,a picture,or graphic,and allow a user to effortlessly visit other sites with a mouse click comprise a website's __________ design element.
A)context
B)customization
C)content
D)communication
E)connection

Accepted Answer

The described design element refers to hyperlinks, which are used to connect a website to other sites. Therefore, the best choice is "connection" (option E).

Question 14

To gauge stickiness,a company monitors
A)the average time it takes customers to make a purchase from the time they logon to a website to the time they logoff.
B)the average time it takes for customers to move from one page of a website to another.
C)the amount of time per month,in minutes,visitors spend on a company's website.
D)the number of visits by a unique customer to the same website before an actual purchase is made.
E)the total time,in hours and minutes,that it takes for a customer to make an online purchase.

Accepted Answer

Monitoring the amount of time per month that visitors spend on a company's website provides a good measure of stickiness because it indicates how engaged customers are with the site. The longer customers stay on the site, the more opportunities they have to interact with the company's products or services and ultimately make a purchase. This metric can also help a company understand how well their marketing campaigns or website features are resonating with customers, as well as identify areas for improvement.

Question 15

A website that provides the ability to conduct sales transactions for products and services emphasizes the __________ design element.
A)commerce
B)context
C)community
D)content
E)connection

Accepted Answer

The ability to conduct sales transactions is a clear indication of the commerce design element.

Question 16

In terms of website design,communication refers to
A)the process of conveying an online presence to others that requires an organization,a website,an online consumer,and the processes of a shopping cart,online payment,and order fulfillment.
B)the speed and ease with which a customer can move between pages on a website.
C)website's ability to tailor itself to different users or to allow users to personalize the website.
D)the dialogue that unfolds between the website and its users.
E)the links from a company's website to a customer's e-mail,Facebook,or Twitter account.

Accepted Answer

Communication in website design refers to the dialogue that unfolds between the website and its users. This includes how the website conveys information to the user, how it responds to user inputs or queries, and how easily it facilitates communication with the website's administrators or customer support team.

Question 17

In terms of the online customer experience,__________ is defined as the dialogue that unfolds between the website and its users.
A)context
B)communication
C)commerce
D)connection
E)community

Accepted Answer

Communication refers to the interaction and exchange of information that occurs between the website and its users. It encompasses everything from the website's messaging and branding to the user's ability to provide feedback and engage with the content. Effective communication is essential in creating a positive online customer experience.

Question 18

The Harley Owners Group (HOG),sponsored by Harley-Davidson and supported by its website,allows fellow HOG owners to communicate with each other.Because it supports the HOG group,the Harley-Davidson website incorporates the __________ design element.
A)context
B)choice
C)community
D)convenience
E)connection

Accepted Answer

The Harley-Davidson website incorporates the community design element by supporting the Harley Owners Group (HOG) and allowing fellow HOG owners to communicate with each other.

Question 19

In terms of website design,connection refers to
A)the text,pictures,sound,and videos that the website contains.
B)the website's capabilities to enable commercial transactions.
C)the network of linkages between a company's website and other sites.
D)the layout of the website.
E)the website's ability to tailor itself to different users or to allow users to personalize the website.

Accepted Answer

Connection in website design refers to the network of linkages between a company's website and other sites. This includes both incoming links to the website from other sites and outgoing links from the website to other relevant resources. It is important for search engine optimization and can help drive traffic to the website.

Question 20

-Consider the UMD18: Stickiness Marketing Dashboard above for an automobile dealership.To gauge the "stickiness" of its website,the firm monitors the average time spent per unique monthly visitor (in minutes)on its website (the third metric above in the dashboard).This is done by tracking the average visits per unique monthly visitor (the first metric above)and the average time spent per visit,in minutes,(the second metric above)that is displayed on its marketing dashboard.For 2011 or "A," what was the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?
A)4.0 minutes
B)4.5 minutes
C)7.5 minutes
D)9.0 minutes
E)cannot be determined

Accepted Answer

The answer of 
-Consider the UMD18: Stickiness Marketing Dashboard above...

Quiz 18: Implementing Interactive and Multichannel Marketing

In terms of website design and the online customer experience,commerce refers to

A virtual __________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.

The amount of time per month that visitors spend on a company's website is referred to as

Some websites enable a user to talk directly with a customer representative using an "online chat" service while shopping on the site.This is an example of the __________ website design element.

Automobile dealerships have invested significant time,effort,and money in their websites.Dealerships commonly measure website performance by tracking visits,visitor traffic,and __________-the amount of time per month that visitors spend on their websites.

In terms of website design and the online customer experience,community refers to

To gauge stickiness,companies use the following formula:

In terms of the online customer experience,connection is defined as the

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book or browse related titles that was reviewed.NYTimes.com effectively uses the __________ website design element.

Links that are embedded in the website,appear as highlighted words,a picture,or graphic,and allow a user to effortlessly visit other sites with a mouse click comprise a website's __________ design element.

To gauge stickiness,a company monitors

A website that provides the ability to conduct sales transactions for products and services emphasizes the __________ design element.

In terms of website design,communication refers to

In terms of the online customer experience,__________ is defined as the dialogue that unfolds between the website and its users.

The Harley Owners Group (HOG) ,sponsored by Harley-Davidson and supported by its website,allows fellow HOG owners to communicate with each other.Because it supports the HOG group,the Harley-Davidson website incorporates the __________ design element.

In terms of website design,connection refers to