In the marketspace,consumers can tell marketers exactly what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by contributing to
A)place utility.
B)form utility.
C)time utility.
D)possession utility.
E)product utility.

Question

Quizplus · Accepted Answer

Marketers can use electronic commerce to enhance customer value by contributing to form utility, which refers to the design, features, and performance of a product or service that meets the customer's precise needs and preferences. With the feedback and information provided by consumers in the marketspace, marketers can customize products and services to add value and meet customer demands. Place utility refers to the convenience of the product or service's location, time utility refers to the availability of a product or service at a convenient time, possession utility refers to the ease of facilitating ownership or usage of a product or service, and product utility refers to the usefulness or desirability of a product or service. While all of these utilities are important for enhancing customer value, in this case, customization specifically contributes to form utility.

In the Marketspace,consumers Can Tell Marketers Exactly What Their Requirements