US baked-goods company Pillsbury,which recently merged with General Mills,replaced its traditional marketing department with multiple discipline teams centred on a product group (pizza snacks).Each involves managers from marketing,sales and production.This is an example of a product management organisation.

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This is an example of a matrix organisation. The matrix organisational form is the least bureaucratic or centralised and the most specialised. It brings together two or more different types of specialists within a participative coordination structure. One example is the product team, which consists of representatives from a number of functional areas assembled for each product or product line.

US Baked-Goods Company Pillsbury,which Recently Merged with General Mills,replaced Its