The basic premise behind flanking and encirclement strategies is to focus on a competitor's weakness rather than on a strength.

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It is usually wiser to avoid attacking an established adversary's point of strength and to focus instead on an area of weakness in their defences. This is the basic premise behind flanking and encirclement strategies. They both seek to avoid direct confrontations by focusing on market segments whose needs are not being satisfied by existing brands and where no current competitor has a strongly held position.

The Basic Premise Behind Flanking and Encirclement Strategies Is to Focus