Which of the following marketing information system components gathers information about events and happenings "outside" of the firm?
A)marketing intelligence
B)internal reports system
C)consumer information support system
D)external environment reporting system
E)decision support system

Question

Quizplus · Accepted Answer

Marketing intelligence is the component of the marketing information system that gathers information about events and happenings outside of the firm, such as competitor activities, technological developments, economic trends, and social and cultural changes. The other options listed are not specifically focused on gathering external information.

Which of the Following Marketing Information System Components Gathers Information