Based on the AMA's definition of marketing research,which of the following is NOT one of the uses of marketing research?
A)to identify and define marketing opportunities and problems
B)to solve general,not specific,marketing problems
C)to generate,refine,and evaluate marketing actions
D)to monitor marketing performance
E)to improve marketing as a process

Question

Quizplus · Accepted Answer

According to the AMA's definition of marketing research, the purpose of marketing research is to identify and define marketing opportunities and problems, generate, refine, and evaluate marketing actions, monitor marketing performance, and improve marketing as a process. Solving general marketing problems is not mentioned as one of the uses of marketing research.

Based on the AMA's Definition of Marketing Research,which of the Following