All scale measures must have a middle,neutral response option.
Correct Answer:
Verified
Q67: When a scale has a "true zero"
Q68: We attempt to measure the properties -
Q69: A scale that asks consumers the extent
Q70: The lifestyle inventory is a special application
Q71: Subjective properties are observable and tangible.
Q73: When the distances between scale descriptors are
Q74: A consumer likes the restaurant Red Lobster
Q75: Different cultures tend to respond differently to
Q76: Scale development is a process used by
Q77: The terms "greater than" or "less than"
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents