A scale that asks consumers the extent to which they agree or disagree with the statement that Levi's 501s are good looking is a modified Likert scale.

Name: A scale that asks consumers the extent to which they agree or disagree with the statement that Levi's 501s are good looking is a modified Likert scale.
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

The statement describes a scale that uses a Likert format of response options (agree/disagree) but has been modified to assess opinions about the appearance of a specific product.

A Scale That Asks Consumers the Extent to Which They