One of the advantages of test marketing is the ________.
A) low cost
B) ability to keep information from falling into competitors' hands
C) opportunity to survey prospective customers
D) ability to evaluate a product and its marketing program before commercialization
E) opportunity to sell existing products to a core customer base

Question

Quizplus · Accepted Answer

Test marketing allows companies to evaluate a product and its marketing program before commercialization, giving them the opportunity to make necessary changes and improvements before fully launching the product. This helps to minimize risk and increase the chances of success. Test marketing also allows companies to gather customer feedback and insights, which can inform future marketing strategies.

One of the Advantages of Test Marketing Is the ________