Tony wanted to buy a pair of binoculars, but not just any brand. He wanted to buy a pair of Steiner Nighthunters, just like the pair he had learned about in his newest copy of Peter's Hunt Magazine. He had to visit five different sporting goods stores before he found this brand. For Tony, the Steiner Nighthunter is an example of a(n) ________.
A) specialty product
B) staple
C) shopping product
D) convenience product
E) unsought product

Question

Quizplus · Accepted Answer

Tony is specifically looking for a certain brand and model of binoculars, which indicates a high level of product involvement and a preference for a particular brand. These characteristics align with the definition of a specialty product.

Tony Wanted to Buy a Pair of Binoculars, but Not