The more innovative a new product is, the more quickly it will spread throughout a population.

Question

Quizplus · Accepted Answer

The speed at which a new product spreads through a population depends on various factors such as its perceived value, compatibility with existing habits or needs, complexity, trialability, and observability, not just its innovativeness. Highly innovative products can sometimes face slower adoption due to market resistance, high initial costs, or the need for significant behavior changes.

The More Innovative a New Product Is, the More Quickly