________ is a decision process in which marketing managers determine the strategies that will help the firm meet its long-term objectives and then execute those strategies using the tools they have at their disposal.
A)Total Quality Management
B)Sustainability
C)Return on investment
D)Marketing
E)The open source model

Question

Quizplus · Accepted Answer

The decision process where marketing managers determine strategies to meet long-term objectives and execute them using available tools is known as marketing. Option A refers to a management approach for improving business effectiveness, option B refers to practices that preserve natural resources and protect the environment, option C refers to the measure of the profit earned from an investment, and option E refers to a collaborative model for software development. None of these options adequately describes the given scenario.

________ Is a Decision Process in Which Marketing Managers Determine