In the new-product development process,a description of the features a product will have and the benefits those features will provide a customer is called a ________.
A)product idea
B)product concept
C)product image
D)product proposal
E)product movement

Question

Quizplus · Accepted Answer

A product concept is a detailed description of the features a new product will have and the benefits those features will provide to its intended customers. It outlines the basic idea of the product, what it will do, and why it's different and better than other products on the market. This information is critical in the new-product development process as it forms the foundation of the product design and marketing strategy.

In the New-Product Development Process,a Description of the Features a Product