In which stage of the consumer's adoption of a new product does the purchase actually take place?
A) awareness
B) adoption
C) interest
D) tipping point
E) evaluation

Question

Quizplus · Accepted Answer

The purchase actually takes place during the adoption stage, which is when the consumer decides to try the product and begins to use it. The awareness stage is when the consumer first becomes aware of the product's existence, the interest stage is when the consumer becomes interested and starts seeking more information, the evaluation stage is when the consumer considers the pros and cons before making a decision, and the tipping point is when the product reaches critical mass and starts to gain widespread adoption.

In Which Stage of the Consumer's Adoption of a New