________ components of the promotion mix do not seek a short-term increase in sales.Instead,with these communication activities,the company tries to maintain a positive image of an organization and its products.
A)Personal selling
B)Sales promotion
C)Public relations
D)Word of mouth marketing
E)Direct marketing

Question

Quizplus · Accepted Answer

Public relations activities, such as press releases, events, and sponsorships, aim to create a positive image of the company and its products among the public and media. They do not usually involve direct sales messages or immediate incentives for purchase, making them a long-term strategy for building brand reputation and relationships.

________ Components of the Promotion Mix Do Not Seek a Short-Term