Contests and coupons are both types of ________.
A)indirect marketing
B)sales promotion
C)personal selling
D)public relations
E)advertising

Question

Quizplus · Accepted Answer

Contests and coupons are both specific tactics used within the broader category of sales promotion, which is focused on incentivizing purchases through short-term strategies. Indirect marketing, personal selling, public relations, and advertising are all related to marketing, but not specific to contests and coupons.

Contests and Coupons Are Both Types of ________