One of the difficulties of using chat rooms and blogs to collect competitive intelligence is that ________.
A) their unstructured nature makes it difficult for marketers to find relevant messages
B) people are generally unwilling to share their perspective on products and services without being paid for them
C) they constitute a very expensive form of market research
D) it is difficult to access chat rooms and blogs because of privacy issues
E) All of the above are difficulties experienced when using chat rooms and blogs to collect competitive intelligence.

Question

Quizplus · Accepted Answer

Chat rooms and blogs are often unstructured and contain large amounts of irrelevant information, making it difficult for marketers to find relevant messages. While privacy issues and people's reluctance to share their perspectives without compensation can also be challenges, these are not universal difficulties inherent in using these tools for competitive intelligence collection. Additionally, while chat rooms and blogs may not be free, they are not necessarily an expensive form of market research compared to other methods.

One of the Difficulties of Using Chat Rooms and Blogs