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All of the Following Would Be Considered to Be Steps

Question 9

Multiple Choice

All of the following would be considered to be steps to improve the quality of marketing intelligence in a company EXCEPT ________.


A) training and motivating the sales force to spot and report new developments
B) using guerrilla tactics such as going through a competitor's trash
C) motivating intermediaries to pass along important information
D) networking externally
E) purchasing information from outside suppliers

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