All of the following would be considered to be steps to improve the quality of marketing intelligence in a company EXCEPT ________.
A) training and motivating the sales force to spot and report new developments
B) using guerrilla tactics such as going through a competitor's trash
C) motivating intermediaries to pass along important information
D) networking externally
E) purchasing information from outside suppliers
Correct Answer:
Verified
Q4: A significant fact about population growth and
Q5: _ have been described as "large social,economic,political
Q6: The company's marketing information system should be
Q7: One of the difficulties of using chat
Q7: A company can take several steps to
Q8: With the rapidly changing global picture,the firm
Q10: There are several ways marketers can find
Q11: A _ is a direction or sequence
Q13: The internal records system supplies results data,but
Q14: A _ is a set of procedures
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