Buyers do not always make logical or rational decisions.They might purchase the most expensive and least quality item for example.Which of the following would be another good example of this behavior
A) The buyer is not seen by the seller as being very intelligent.
B) The buyer might be under orders to buy at the lowest price.
C) The buyer might be underage.
D) The buyer might be under pressure to resist sales messages.
E) The buyer refuses to listen to or read any advertising.

Question

Quizplus · Accepted Answer

The buyer's decision to buy at the lowest price, even if it means sacrificing quality, is not always a logical or rational decision.

Buyers Do Not Always Make Logical or Rational Decisions