All of the following would be among the Peppers and Rogers's four-step framework for one-to-one marketing that can be adapted to CRM marketing EXCEPT ________.
A) customizing products, services, and messages to each customer
B) interacting with individual customers to learn their needs
C) always offering the lowest price
D) differentiating customers in terms of their needs and value to the company
E) identifying your prospects and customers

Question

Quizplus · Accepted Answer

Peppers and Rogers's four-step framework for one-to-one marketing includes customizing products, interacting with individual customers, differentiating customers based on their needs and value to the company, and identifying prospects and customers. Offering the lowest price is not a part of this framework.

All of the Following Would Be Among the Peppers and Rogers's