All of the following are methods to form strong customer bonds EXCEPT ________.
A) creating superior products, services, and experiences for the target market
B) making it easy for customers to reach the appropriate company personnel and express their needs, perceptions, and complaints
C) organizing and making accessible a database of information on individual customer needs, preferences, contacts, purchase frequency, and satisfaction
D) running award programs recognizing outstanding employees
E) concentrating the planning and management of the customer satisfaction and retention process within the marketing department

Question

Quizplus · Accepted Answer

Concentrating the planning and management of the customer satisfaction and retention process within the marketing department is not a method to form strong customer bonds. Instead, it is important to involve all departments and employees in creating a customer-focused culture throughout the organization.

All of the Following Are Methods to Form Strong Customer