________ describes the net present value of the stream of future profits expected over the customer's lifetime purchases.
A) Activity-based costing
B) Customer profitability analysis
C) Customer value analysis
D) Customer-perceived value
E) Customer lifetime value

Question

Quizplus · Accepted Answer

Customer lifetime value is a measure that calculates the total worth of a customer to a business over the entire period of their relationship. It takes into account all of the profits that the customer is expected to generate through future purchases, which can help companies make better decisions about where to allocate resources and how to prioritize customer acquisition and retention efforts.

________ Describes the Net Present Value of the Stream of Future