Many tactical changes to the marketing program may be necessary to maintain the strategic thrust and direction of the brand,but unless there is some change in the marketing environment,there is little need to deviate from a successful positioning.

Question

Quizplus · Accepted Answer

This statement is true. If the marketing environment remains stable and supportive of the brand's positioning, there is no need to make major changes to the marketing program. However, small tactical adjustments may still be needed to keep the brand relevant and competitive.

Many Tactical Changes to the Marketing Program May Be Necessary