An alternative to being a market follower in a large market is to be a leader in a small market.This type of competitor is called a(n)________.
A) marketing knave
B) market nicher
C) segment king
D) guerilla marketer
E) strategic clone

Question

Quizplus · Accepted Answer

A market nicher is a company that focuses on serving a specific segment of the market where it can be a leader rather than a follower in a larger market. This allows the company to create a strong competitive advantage and differentiate itself from larger competitors. The other answer choices are not related to this strategy.

An Alternative to Being a Market Follower in a Large