Companies can run the same marketing communications programs as used in the home market or change them for each local market,a process called ________.
A) product communications
B) brand communications
C) dual adaptation
D) marketing communications
E) communication adaptation

Question

Quizplus · Accepted Answer

The process described in the statement is communication adaptation, where companies change their marketing communications programs for each local market. Therefore, the correct answer is E, communication adaptation.

Companies Can Run the Same Marketing Communications Programs as Used