One advantage of global marketing is that it can ________.
A) facilitate adaptation to foreign countries
B) allow for the same message to be used worldwide
C) allow for individual countries to add their specific needs to the message
D) facilitate the evaluation of the marketing message
E) allow for uniformity of marketing practices
Correct Answer:
Verified
Q33: A joint venture may be necessary or
Q34: According to Hofstede,in collectivist societies,such as Japan,_.
A)
Q35: International companies must decide on how much
Q36: Product adaptation involves _.
A) altering the product
Q37: In _,the firm hires local manufacturers to
Q39: Companies can run the same marketing communications
Q40: Hofstede identifies four cultural dimensions that can
Q41: A Gucci bag sells for $120 in
Q42: When companies are setting prices in different
Q43: The whole channel concept for international marketing
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