When a company maintains its price but removes or prices separately one or more elements that were part of the former offer, such as free delivery or installation, it is known as ________.
A) escalating
B) differentiation
C) unbundling
D) reverse discounting
E) delayed quotation pricing

Question

Quizplus · Accepted Answer

This is an example of unbundling, where the company maintains the overall price but removes or prices separately certain elements that were previously included in the offer. This allows the company to have more control over their pricing strategy and potentially increase profits.

When a Company Maintains Its Price but Removes or Prices