Shrinking the amount of product instead of raising the price is a good way to counteract consumer resistance to price increases.

Question

Quizplus · Accepted Answer

Shrinking the amount of product, also known as "shrinkflation," allows companies to maintain the same price point while reducing the amount of product offered in order to offset increasing production costs. This can be a less noticeable way to raise prices on consumers and can help prevent consumer resistance.

Shrinking the Amount of Product Instead of Raising the Price